Jenny Holzer, it appears, has gone high-fashion. Her truisms are appearing in Vogue Italia alongside model/singer/actor Milla Jovovich, carefully posed and poised in a variety of high-end settings. Is this to coincide with the release of Resident Evil: Retribution? Is it making a political point? Is it trying to bridge the worlds of high fashion and art (not that they need help)? My initial reaction was deeply unsettled; I felt dismayed Holzer would sell her talent out to an industry that is so reliant on the ephemeral, the superficial, the temporal and the boringly inauthentic. Her art has always struck me as the precise opposite of those qualities; real, deep, fierce, and deeply, sarcastically challenging of the expected norm, it also possesses a deeply feminist quality that separates it from many other contemporary artworks. Holzer's work is ferociously female and isn't afraid to express that through her art, while retaining her sense of being a human being -and human creator- first and foremost. (For an interesting corollary -and contrast - check the work of Cindy Sherman, who recently collaborated with M.A.C.) And there's something awfully disconcerting about seeing Holzer's snippy, snide truisms stuck beside super-pricey, high-end frocks most people will never wear, much less be able to afford. What the hell is someone as smart as Holzer doing in the flaky, flimsy, aesthetically-obsessed, surface-worshipping world of high fashion? And why would it be with someone who's known for being very pretty, but doing very little, outside of (wildly successful, if deeply lowbrow) zombie movies (and games), oodles of posing, a very mediocre album (yes, some of us bought it), and a mysterious Oscar appearance? Why Jenny, why? I'm sure my snobbery's showing at this point, but... c'est la vie.
Lesson? Not all art will conform to my definitions and world view -to my experience of being a woman, of being a writer, a culture vulture, a human being -and perhaps some of it -especially the work of favorite artists -shouldn't.
Thanks for the confusion, Jenny. Thinking too much can only cause problems.
(Note: Title of this blog post is also a Holzer trusim!)